As in every field, advertising methods have started to shift to digital channels.
Digital media channels such as Google, Facebook, Instagram, Twitter and LinkedIn now provide you with the opportunity to reach the audience you want, both personally and institutionally. Thanks to these social media channels, brands can now be in closer contact with their target audiences. In this way, brands that have the opportunity to get to know their target audience more closely, can set up the right advertising campaigns at the right time.
Especially recently, advertisers from print or visual media observe that access is lower than digital media. However, you can communicate with the target audience by using new media methods and you can get healthier conversions from advertising campaigns designed in this sense.
Digital advertising management, which has recently become popular in the field of advertising and marketing, means the effort to reach the target audience by using online media tools. With digital advertisements, higher quality, different and faster service options are offered to institutions or individuals.
Brands, unable to ignore the competition between digital and visual or print media, started to focus on digital advertisements, which are in a rising trend today. Brands; In order to gain awareness, hold on and become more popular, they have to benefit from the advertising models offered by digital media. In this sense, they choose the most suitable format for their marketing strategy and make their choices accordingly.
So what are the types of ads that brands tend to most? Let's examine these ad types together.
It stands out as the best option used by brands against ad blocking. The difference of this format from other advertisements is that the medium in which the advertisement takes place is compatible with the content flow.
You can create the most accurate strategy by determining who your target audience is and what kind of messages you want to convey to this target audience with the content.
Content addressed to your target audience; It should not be indirect but clear, sincere, solution-oriented, motivating and innovative.
After publishing your content, you can create both retrospective and forward-looking content marketing strategies with analytics and reporting.
If you want to position your brand on solid foundations, you can climb the success ladder more easily by using social media tools.
This marketing method, which has a large share in content marketing, emerges as an innovative style that increases revenue the fastest.
Here, people share a lot of information about themselves, which ensures that the most accurate people are reached when targeting ads. With social media ads, an ad can be reached to a certain age range, people living in a certain place, those with certain demographic characteristics and those with varying interests.
Social media advertising management is about the platform through which the desired advertisement will reach the target audience. While giving this type of advertisement; Attention should be paid to increasing social media interaction, increasing visits to your website or blog page, and increasing awareness of your brand. Media such as Facebook, Twitter, Youtube and LinkedIn can be grouped under the heading of social media advertising management.
Social media advertisement types are advertisements given via Facebook, Youtube and Twitter as we mentioned above. So, what kind of ad structure do these applications have? Now let's examine the types of social media advertisements together.
The advertisement, which is designed and planned to be given through Facebook, is carried out through shares or Facebook Business Manager. In the ad manager;
There are three titles.
Twitter allows you to easily reach your target audience with its advertising models. There are five main categories in Twitter ads. These;
Like other social media channels, advertisements can be placed on Youtube, the platform where the most videos are watched in the world and the most preferred search engine. Advertisements given here are generally given to promote a channel or a website.
With Google ad management, you can easily reach your target audience. In this sense, the first thing to determine is to determine which model is suitable for your target audience. Here, Adgrey provides you with the most accurate consultancy and enables you to reach your target audience easily.
When you search on Google, your site is in the search section.
It is the display of your ad on sites that receive Google ad codes.
We have explained this ad model in detail above.
It is the display of your ad on mobile devices that surpass fixed devices as usage. With this advertising model, you can appear to your customers even when they are on the move.