Smart shopping transition on the Google Ads side - the use of smart bid strategies and the Facebook catalog campaign, together with quality creatives and "flash sale" focused conversion campaigns in 3 months;
On the Google Ads side, we achieved a 914% increase in the number of conversions and a 740% increase in the conversion value.
On the Facebook side, we achieved an increase of 1.425% in shopping on the website and an increase of 1.332% in shopping conversion value.
With the optimization we made in shopping campaigns at Slazenger, we achieved an average of 85% increase in conversion values in a month.
As Adgrey, our account performance in our Slazenger brand has increased consistently, and we have achieved a 91% increase in the conversion rate, a 70% increase in the number of conversions and an 82% increase in the conversion value, despite spending the same as the previous month in the last month.