Çabuk Mama Success Story

Despite spending the same cost as in the previous period, our conversion unit cost decreased by 15%, conversion rate increased by 35%, and return on ad spend (ROAS) increased by 45%.

Analysis

Smart shopping transition on the Google Ads side - the use of smart bid strategies and the Facebook catalog campaign, together with quality creatives and "flash sale" focused conversion campaigns in 3 months;

On the Google Ads side, we achieved a 914% increase in the number of conversions and a 740% increase in the conversion value.

On the Facebook side, we achieved an increase of 1.425% in shopping on the website and an increase of 1.332% in shopping conversion value.

Result

On the Google Ads side, we achieved a 914% increase in the number of conversions and a 740% increase in the conversion value.

On the Facebook side, we achieved an increase of 1.425% in shopping on the website and an increase of 1.332% in shopping conversion value.