Online & Digital Marketing

In the internet world, content is produced on different topics every day. Content that is constantly being added is consumed at the same rate. Content marketing, on the other hand, is a more interesting method compared to many advertising methods. The technique, which enables users to encounter quality and interesting content instead of ads, also increases the reliability of the brand. Website content marketing, which is one of the important building blocks of digital marketing, is also necessary for e-commerce sites in order to accelerate sales.

When "Digital Marketing" is mentioned, the first thing that comes to mind is search engine ads. On the other hand, you will come across a wide variety of advertisements in search engine searches. These advertisements are extremely effective techniques in terms of reaching the target audience. Various keywords are used in order to use this effective technique correctly. Keywords are important in terms of adapting to the target audience in Google results. Ads; It can be in the form of images, videos or shopping promotions. Display and video ads are created in line with the results that attract the attention of users. Shopping ads are among the indispensables of e-commerce sites. It is extremely necessary to use shopping advertisements to promote e-commerce sites in line with the interests and needs of users and to sell their products.

The use of e-mail is very high, both in business life and in personal relationships. Actively used e-mails are one of the important tools to communicate with the target audience. In this respect, mail marketing gives effective results. However, it is necessary to be careful in the application of the mail marketing technique. Many people are uncomfortable with emails that end up in the spam box or are full of links. Thousands of emails go to the trash without being read. For this reason, it is necessary to send interesting and useful e-mails by targeting the right people. It is also important to send e-mails at the right times.

PPC is one of the important methods for businesses to reach the right people. PPC, which stands for "Pay Per Click", is an indispensable method for businesses that want to take quick action. It is recommended that people who are new to the digital world and want to get a quick reaction should benefit from the PPC method. Because with PPC ads, you can make your website rank higher. PPC stands for cost per click. Publishers get paid per click. PPC ads are more advantageous compared to many other methods. Especially; The most advantageous aspects of PPC are that advertisements can be adjusted, used with a low budget, and control and regulations can be adjusted instantly. PPC is not only in the internet world; It is also used on social media channels such as Instagram, Facebook and Linkedin.

Social media has become the most important part of life today. The number of people who do not use social media is negligible. As such, social media channels have become an important way to activate the target audience. For people who spend a significant part of the day on social media, you can advertise your brand and products. In order to do this correctly and effectively, you need to determine the platform suitable for your brand and place advertisements suitable for your target audience. In this way, you can reach large audiences and promote and increase interaction.

It is very important to be able to use search engine optimization correctly for people who are interested in the internet world and who do digital studies. SEO, or Search Engine Optimization, covers all the work done both on and off the site. SEO is important for websites to rank higher. A website with SEO will perform better and get positive feedback in less time. The technique, which enables to reach more visitors, is applied by experts in the field. The basis of SEO is the use of keywords and their proper distribution. The keywords used on the site allow users to reach accurate results while doing research. But it is important to implement SEO correctly. Because incorrectly applied SEO techniques lead to a decrease in website traffic.