Vesna Design Success ADS Story

AIM

Increase return on ad spend with conversions.

APPROACH

With the profitability-oriented preparation of Google Ads Search and shopping campaign setups, the product feed of shopping campaigns was brought to a high quality.

Apart from using Facebook & Instagram DPA(Dynamic Product Ads) and Conversion models, different target audience tests were carried out with the improvement of their creatives.

More users were accessed with the phenomenon communication.

DETAIL

Profitability-oriented campaign setups were made in the Google Ads advertising channel. Our numbers have improved tremendously after our optimizations, data-driven model and shift to smart bidding strategies. Despite our spending close to the previous period; 50% increase in return on ad spend (ROAS) and 35% increase in conversion rates.

On the Facebook & Instagram side, the focus was on improving the performance of the brand. Apart from Facebook & Instagram campaign models, creatives have been improved, and an approach has been adopted that integrates influencer communication into our advertisements.

Using the Conversion Advertising model, studies were carried out with the right Influencers suitable for the target audience of the brand. Video design studies were prepared for Facebook & Instagram advertising areas and advertisements were made for the relevant target audience.

When the date before the studies were performed and the dates when the studies were performed, it was seen that there was a 134% increase in ROAS (return on advertising spend) and a 96% increase in the number of conversions.

RESULT

In Google Ads campaigns; 50% increase in return on ad spend (ROAS) and 35% increase in conversion rates.

In the Facebook & Instagram campaign; 134% increase in return on ad spend (ROAS) and 96% increase in conversions.